Revolution: The Commercial
by Cindy Sheehan & Gregory Vickrey
Cue the .
Enter Activist: I really enjoy hanging out with a close-knit group of friends at Saturday rallies that end before dinner, and posting a bunch of articles and commentary on Facebook and Twitter so friends can ‘like’ them. It makes me feel like I am doing my part, and appreciate solidarity.
Music turns .
Activist: But I began to experience a sense of emptiness when I realized that feeling self-important didn’t really change much on this planet. In fact, things seem to be getting worse no matter who is in office, no matter which huge organization I join, and no matter how many petitions I sign and share and send.
Voice: Reality dawns.
Activist: So at the last Saturday rally, I took a chance and separated from my friends. I approached one of the more aggressive presenters who spoke truth-to-power and seemed an expert on, well, actual action. I told her I do my part, and nothing changes. I asked: what’s wrong?
Expert: You are suffering the effects of Clicktivism.
Voice: Clicktivism is a disease, epidemic in nature, that drives us away from reality and into a land of fairy tales and lollipops where everything is “successful” when we get 50,000 signatures, or 2000 people socialize for 3 hours, or 500 pictures of “actions” are put up on a progressive website. Humane, meaningful responses to difficult life conditions (war, climate change, poverty) are usurped by symbolism and marketing emails and educational campaigns, often to the point where the potential for cure is lost. Ecocide, perpetual war, and massive loss of life often result.
Cue the .
Voice: But now there’s Revolution.
Expert: rids the sufferers of clicktivism of indulgent .
Activist: With , I now see reality for what it is; I see the that are ; I see my the pavement and disrupting the rapacious system today, tomorrow, and every day.
Voice: When . When using , avoiding .