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GREENWASH | New WWF and Allianz climate business game

Playing games while the planet burns …

Climate Business Leaders wanted: WWF and Allianz are calling on the internet-community worldwide to test climate business strategies online

While politics and a lot of companies are losing precious time in climate protection, every user can now play the online-game CEO2 launched by financial service provider Allianz and WWF (World Wide Fund For Nature). One can slip into the role of a CEO and show which business strategies work out to reduce carbon, reduce risks and increase the long-term profitability. The aim of the game is to identify which investments at what time will set the course for a profitable growth in the low carbon economy of the future. CEO2 shows the possible impacts of business decisions in the chemical, automobile, utility and finance industry over the next 20 year. The success of the player is measured according to the development of the stock price and the carbon emissions.

Ahead of the UN-climate negotiations politics and business are hesitant when it comes to climate change. Although according to RECIPE (Report on Energy and Climate Policy in Europe) drawn up by the Potsdam Institute for climate impact research and supported by Allianz and WWF, Europe especially could profit from climate protection if it sets the framework for middle- and long-term reductions of greenhouse gas emissions.

After 2020 the window which is open for ambitious global CO2 reductions until 2050 will close entirely. The reductions are necessary to limit the temperature rise below 2 degrees Celsius compared to preindustrial levels and avoid dangerous consequences of climate change. A cost-optimal mitigation strategy for the transformation of the energy sector alone requires an increase of investments in low-emission technologies to an annual level of 400 to 1,000 billion USD by 2030, most of which would have to be provided by the financial markets and industry.

CEO2 has been developed by Allianz and WWF to show long-term connections of investment cycles and the remaining leeway for strategies and decisions in a playful way so that a broad public audience can access these issues. The game is available on www.ceo2-game.com for free. It has been developed and implemented by the Berlin communications agency LGM Interactive. The game is also promoted on facebook: http://apps.facebook.com/ceo_climate_quiz/.

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