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COP 15 – TckTckTck hoodwinked NGOs: bold demands sacrificed for PR coverage – PEJ News – Joan Russow

January 13, 2010

Greenpeace, TckTckTck

COP 15 – TckTckTck hoodwinked NGOs: bold demands sacrificed for PR coverage – PEJ News – Joan Russowwww.Climatechangecopenhagen.org

Did the many NGO groups that signed on to TckTckTck Campaign know what they were agreeing to? Were they aware of the corporate links to the Campaign? Do they know who owns the Trade Mark TckTckTck that they have been so dutifully promoting? Or do the NGOs care?
www.PEJ.org

SIGNIFICANT OMISSIONS IN TCKTCKTCK DEMANDS
In the TckTckTck Campaign for COP 15, they were calling for developed states to “Reduce developed country emissions by at least 40% by 2020. While most developed and developing states were calling for developed states to use 1990 as baseline, the TckTckTck Campaign did not have a baseline. Consequently what they were calling for was way below what developing states were demanding How could an NGO campaign have a percentage reduction without a base-line date. In the TckTckTck campaign demands it was stated: “Reduce developed country emissions by at least 40% by 2020” . Is that from 2009 levels? or Canadian 2006 levels, or US 2005 levels but not from what most of developing states wanted at least 45% from 1990 levels. Apart for calling for stabilization by 2015, there was no commitment proposed for subsequent years, such as [collectively reduce global emission by at least //[50] [85] 95 % from 1990 levels by 2050 (Chair’s December 11 draft) ]. The developing states were demanding that developed states reduce emissions by at least 95% below 1990 levels by 2050; TckTckTck campaign was silent on 2050 commitment. Key issues at COP 15 were the need for a common baseline such as 1990, and for developed states to commit to high percentage reduction of greenhouse gases from the 1990 baseline.

The PR CAMPAIGN BY HAVAS CORP AND ITS CORPORATE CONNECTIONS The Public Relations Campaign boasted at the 2009 ANA (Advertising) Annual Conference-The Masters of Marketing, David Jones, global chief executive officer, Havas Worldwide, spoke about a particularly important advertising program his agency recently created for the TckTckTck: Time for Climate Justice campaign. (the 2009 ANA Masters of Marketing Conference)
David Jones is global CEO of Havas Worldwide, running Euro RSCG Worldwide, Arnold Worldwide and all creative, marketing services and design companies throughout the global Havas network of 12,000 people and more than 250 offices. He is also the Director General of Havas.
And did the NGOs know that TckTckTck has corporate “partners” such as nuclear energy promoters: EDF and GDF Suez. (TckTckTck press release)
Also in the Press release, it is stated that Havas World wide incorporates EURO RSCG which has as its clients the Adventis and Novartis Biotech firms involved with Genetic engineering and biofuels. I contacted TckTckTck, and asked them to send me a list of their corporate clients. In response, I received what they described as a press release. In this release, it states that “the idea behind TckTckTck was to create a movement.. rather than a campaign, but a movement with a deadline. …the objective of the campaign was to make it become a movement that consumers, advertisers and the media would use and exploit.” Was this the perception by the corporation that the movement encompassing NGOs was to be a commodity to be used and exploited?
In the press release it mentions “Havas Worldwide incorporates the EURO RSCG”‘ EURO RSCG boast of clients such as Novartis and Adventis – biotech industries in Genetic engineering and biofuel (including the disastrous Jatropha).
Perhaps, at COP 15 biofuels and Nuclear energy which have often been proposed as solutions to climate change in violation of a principle that solutions should never be worse or equally bad as the problem they are intended to solve- were shrewdly promoted through their association with TckTckTck.

WHO OWNS THE TckTckTck TRADE MARK THAT NGOS HAVE BEEN PROMOTING AS BELONGING TO THE COP 15 It appears that on Monday, November 30, 2009, a U.S. federal trademark registration was filed for TckTckTck. This trademark is owned by Euro RSCG Worldwide, LLC, 350 Hudson Street, New York , 10014 .
The attorney or correspondent listed for TckTckTck is COLLEEN M. KEEGAN of DAVIS WRIGHT TREMAINE LLP, 1633 BROADWAY, NEW YORK, NY 10019 . The TckTckTck trademark is filed in the category of Advertising, Business & Retail Services . The description provided to the USPTO for TckTckTck is Advertising services; marketing services; advertising agency services, direct marketing advertising; market research; business marketing consulting; public relations services; media planning, buying and placement. The USPTO has given the TckTckTck trademark serial number of 77882811. The current status of the trademark is NEW APPLICATION – RECORD INITIALIZED NOT ASSIGNED TO EXAMINER.

Have the NGOs been duped into assisting Euro RSCG Worldwide In promoting a new trademark for its clients? Will there be a TckTckTck, campaign to strengthen the push for nuclear energy and biofuels which will delude the public into thinking that the campaign has the support of environmental and social justice NGOs?

CLAIM BY TCKTCKTCK THAT THERE ARE TWO DIFFERENT CAMPAIGNS

Jason Mogus from the TckTckTck http://tcktcktck.org campaign noted that there was a distinction between two campaigns.

“First, the Tck campaign with corporate connections is actually a separate one from what I worked on, their website is http://timeforclimatejustice.org and ours is http://tcktcktck.org. Our campaign only had NGO’s involved and did not work with the EURO PR firm or had any other PR firms in leadership roles. It is easy to get confused as there were 2 separate campaigns but the one I worked on was the most high profile, had 220 NGO partners, and is the one most of you will have seen. “

Did Jason no know that the TckTckTck logo and campaign was registered by the EURO PR firm on November 30, 2009, and that even though it was a different campaign as he said, it was the same logo and the NGOs, in promoting TckTckTck were linked by association. The result is that the NGOs in his campaign will be giving legitimacy to the corporate campaign which is using the same logo. Is he not concerned about this?

Inspiring and will inspire you, learn more by exploring their sites.

LIST OF GROUPS THAT SIGNED ON to TckTckTck (FROM TckTckTck WEBSITE)
. 1Sky
· 350.org
· ACT Responsible
· ActionAid International
· Africa2Green
· Age of Stupid
· Alliance for Climate Education (ACE)
· Alpe Adria Green
· Amnesty International
· AMYCOS-ONGD
· Apollo Alliance
· AQVIVA
· Ashoka’s Youth Venture
· Association québécoise des organismes de coopération internationale (AQOCI)
· Atmosforests
· AVAAZ.org
· BeThatChange
· BirdLife International
· Botanic Gardens Conservation International
· Campus Progress
· CAN International
· Canadian Youth Climate Coalition
· Canadian Youth Climate Coalition – Powershift
· Carbon Danger
· Carbonfund.org
· CARE
· Catholic Agency for Overseas Development (CAFOD)
· Centre for Social Markets
· China Dialogue
· Christian Aid
· Christian World Service
· CIDSE
· CIEDM: California Institute of Environmental Design & Management
· CIVICUS: World Alliance for Citizen Participation
· Climate Coalition (Belgium)
· Climate Counts
· Climate Justice Fast!
· Conservation International
· Consider Us
· Consumers International
· Copenhagen Climate Council
· Costa Rica Neutral
· CPAWS (Make Forests Count)
· Dana Mitra Lingkungan (Resource Foundation for Environment)
· David Suzuki Foundation
· Denmark.net
· Dogwood Initiative
· E3G
· Eco y Voz A.C. (Radio Mente Abierta)
· Eco-union
· EISI
· 350.org
· ACT Responsible
· ActionAid International
· Africa2Green
· Age of Stupid
· Alliance for Climate Education (ACE)
· Alpe Adria Green
· Amnesty International
· AMYCOS-ONGD
· Apollo Alliance
· AQVIVA
· Ashoka’s Youth Venture
· Association québécoise des organismes de coopération internationale (AQOCI)
· Atmosforests
· AVAAZ.org
· BeThatChange
· BirdLife International
· Botanic Gardens Conservation International
· Campus Progress
· CAN International
· Canadian Youth Climate Coalition
· Canadian Youth Climate Coalition – Powershift
· Canadians for Action on Climate Change
· Carbon Danger
· Carbonfund.org
· CARE
· Catholic Agency for Overseas Development (CAFOD)
· Centre for Social Markets
· China Dialogue
· Christian Aid
· Christian World Service
· CIDSE
· CIEDM: California Institute of Environmental Design & Management
· CIVICUS: World Alliance for Citizen Participation
· Climate Coalition (Belgium)
· Climate Counts
· Climate Justice Fast!
· Conservation International
· Consider Us
· Consumers International
· Copenhagen Climate Council
· Costa Rica Neutral
· CPAWS (Make Forests Count)
· Dana Mitra Lingkungan (Resource Foundation for Environment)
· David Suzuki Foundation
· Denmark.net
· Dogwood Initiative
· E3G
· Eco y Voz A.C. (Radio Mente Abierta)
· Eco-union
· EISI
. Environmental Media Association
· Equilibrium
· Equiterre
· Ethical Consumer Magazine
· European Journalism Centre
· Faiths United for Sustainable Energy (FUSE)
· FAQDD (Fonds d’action québécois_pour le développement durable)
· Federation of Environmental and Ecological Diversity for Agricultural Revampment and Human Rights (FEEDAR & HR)
· Finance Alliance for Sustainable Trade International (FAST)
· Footprint Friends
· Footprint Network
· For My Sake! (Earth Reformers Foundation)
· France Nature Environment
· Friendship Ambassador Foundation
· Ghana National Youth Coalition on Climate Change (GNYCCC)
· Global Call to Action Against Poverty (GCAP)
· Global Green
· Global Humanitarian Forum
· Global Movement for Children
· Global voluntary Development Association (GVDA)
· Global Warming and Climate Change Initiatives for the International Youth Council
· GlobalGiving
· Goodness500
· GREEN Alpe Adria
· Green Thing
· Greenheart Project
· Greening the Beige
· Greenpeace International
· Grønn Hverdag (Green living)
· Healthcare Without Harm
· Helpage International
· Iceland Nature Conservation Association
· IndyACT – The League of Independent Activists
· INEX – International Network for Educational Exchange
· Interfaith Power and Light: Regeneration Project
· International Center for Sustainable Development & Environmental Studies (ICSDS)
· International Council for Adult Education
· International Federation for Human Rights (FIDH)
· International Federation of the Red Cross
· International Institute for Environment and Development
· International Tibet Support Network
· International Youth Council
· Jaringan Hijau Mandiri
· Julie’s Bicycle
· Kiko – Make the Rule
· Kiko Network
· Klima Klub
· Kyoto2 Support Group
· L’Ultimatum Climatique
· Make Poverty History
· MERCY Malaysia
· METIS Global Awareness Network
· Millennium ART
· Movement for Children and Youth Welfare
· Natural Resource Defense Council (NRDC)
· NEKTARINA NPO
· New World Hope Organization
· Norwegian Church Aid
· Noticias Positivas
· “Ocean eXchange”> the GEO Project”
· OceanHealth.Org
· Oxfam GB
· Oxfam International
· Pacific Conference of Churches
· PASUMAI THAAYAGAM (Green Motherland)
· Peace and Collaborative Development Network
· Pensons Climat/ Think Climate
· People’s Climate Action
· People’s Initiative for Learning and Community Development (PILCD)
· Peopletech
· PGA Green
· Plan International
· Plant-for-the-Planet
· Practical Action
· Presencia Ciudadana
· Project Survival Pacific
· Rainforest Action Network
· Raising Awareness on Environment and Climate Change Program
· Raising Awareness on Environment and Climate Change Program (RAECP)
· Realizing Rights
· RESET – For A Better World
· Rock The Earth
· Sandbag Climate Campaign
· Save the Children
· Solar Generation
· Sri Lanka-United Nations Friendship Organisation (SUNFO)
· Stichting Dolphinmotion
· StopGlobalWarming.org
· Survival International
· Sustainable Environment & Ecological Development Society (SEEDS India)
· Sustainable Sanctuary Coalition of Greater Kansas City
· SustainUS’>www.climatecountdown.org””>SustainUS
· TakingITGlobal
· Team Earth
· Tearfund
· Tebtebba
· The Climate Institute
· The Converging World
· The Corporate Leaders’ Group on Climate Change
· The Green Initiative
· The Pachamama Alliance
· The Pew Trust
· The Rainforest Initiative
· The Women for a Change International Foundation
· This Place 09
· Trade Union Advisory Committee
· Transparency International
· Treehugger
· UN Seal the Deal
· Unión de Grupos Ambientalistas (Network of environmental groups)
· Union of Concerned Scientist
· Unite for Climate/UNICEF
· United Nations (Regional Information Centre for Western Europe) on Volunteers
· universe-projects international w.l.l
· US Climate Action Network (USCAN)
· Vitae Civilis
· Wechselwelle
· WIEGO (Women in Informal Employment Globalizing and Organizing)
· Wildlife Conservation Society
· Women’s Environment and Development Organization
· World Climate Community
· World Conference of Religions for Peace (WCRP)
· World Council of Churches
· World Mayors Council on Climate Change (WMCCC)
· World Resources Institute
· World Student Community for Sustainable Development
· World Vision
· World Vision Australia
· WWF International
· www.labor4sustainability.org/
· Xanvil – Cultura y Ecología
· Youth and United Nations Global Alliance (YUNGA)
· Youth Engagement in Sustainability (YES) Nepal
· Youth Partnership for Peace and Development

DO THE NGOS EVEN CARE ABOUT BEING ASSOCIATED WITH SUCH A CAMPAIGN
The question remains that if the NGOs are made aware (i) that they had agreed to emission reduction without the baseline of 1990, (ii) that among many corporate “partners” were key nuclear and biofuel/genetic engineering corporations, and (iii) that the TCKTCKTCK brand or logo that they have promoted could now have a corporate life of its own; would the NGOs now withdraw their support for TCKTCKTCK.

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